Huawei launched their new phone P9 on Wild Gallery’s second floor during their ‘Huawei EVA Launch’ event. With the help of Profirst, the empty space was transformed into a room devised in two by the choice in colour, emphasising the greatest feature of the new phone: the double camera. P9 has two cameras, one for colour photos and one for black-and-white ones. Therefore, on one side, the room’s carpet, bowl chairs, bar, projection, etc. had multiple and bright colours, while on the other side, everything was black and white, creating a unique environment. Even the elevators were in the black-and-white and colour theme!
Huawei choose to keep their product launch small with a VIP dinner on the second floor, followed by a lifestyle party. For the party they included the public by inviting the press, bloggers, salespeople, and people at home in the telecom market to start a conversation about the new P9 phone. They tested out the camera feature as Huawei displayed their latest model for that purpose.
It was an exciting and beautiful product launch. What a great collaboration!