Known to be one of the most famous companies of workplace supplies solutions worldwide, Lyreco chose the Wild Gallery to organize its very first salon in Belgium.
The main reasons why Lyreco selected the Wild Gallery are our large modular spaces of 2200m2 perfect for all types of events such as meetings, conferences, seminars, … and our location near the heart of Brussels.
Through that 2-day event, Lyreco’s purpose was mostly to introduce all their products to the suppliers, customers and purchases managers of companies.
The notorious French brand completely overwhelmed all of the visitors with their products. To do so, the salon was divided in several areas that represented a unique universe linked to a specific product sector: workplace supplies, security, IT, furniture, packaging, hygiene and catering.
Each universe had its own color on the ground via adhesive strips and on the walls via LEDs, which gave the rooms an amazing, colorful and diffuse atmosphere. Even a required route guided the participants throughout the rooms.
The world-leading workplace supplies company made sure that the people who attended the event weren’t disappointed. Thenceforth, they could enjoy the moves of hostesses wearing animated dresses embellished with Lyreco products.
Lyreco’s first ever exhibition in Belgium was definitely successful: more than 500 visitors were present to discover the 72 stands.
If you want to learn more about it, don’t hesitate to read the press release on our website: here.