Never heard of The Lion Challenge? It’s the new Ice Bucket Challenge!
Brigitte Stolk and her friends are planning to create a buzz around the Lion Challenge through her « Just Be » musical fashion show at the Wild Gallery! Thanks to La DH for writing an article about the Lion Challenge!
Move out Ice Bucket Challenge, it’s now time for the Lion Challenge! Do you remember 2 or 3 years ago, the phenomenon Ice Bucket Challenge went viral all over the Internet! Even many celebrities such as Justin Bieber or Donatella Versace did the challenge. Also called the ALS Ice Bucket Challenge, it involves dumping a bucket of ice cold water on your or someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (also known as ALS) and encourage donations to research for the disease. Now Brigitte Stolk and her friends want to create the buzz around the Lion Challenge!
Who is Brigitte Stolk? She sometimes goes by the name Bridget and is a singer and fashion designer. She will present the first clothing collection of her brand at her own event called « Just Be » at the Wild Gallery 28th of May this year!
Why the Lion Challenge? The goal is to have a more direct buzz that will speak to people. The symbol of the ALS league is the lion with the slogan “fight like a lion against Charcot’s disease!” This is how the Lion Challenge works: people have to draw whiskers of a lion on their cheeks and then roar like a lion while shouting the slogan! All of that by video taping themselves and post it on social media.
What is the Just Be musical fashion show? « Just Be » is music fashion show that will take place at the Wild Gallery in Brussels. It will be a mix between fashion show and concert for the launch of Brigitte’s Chrysalis clothing collection. At the same time, she will also sing songs from her new album with her live band. With the Lion Challenge, this event will serve as a charity to support the fight against Charcot’s disease in partnership with the ALS league.
The Wild Gallery is the perfect place for that event! It’s Brussels’ first premium event space. With 2200 m² of flexible spaces at the ground floor, this venue can accommodate from 100 to 1100 guests! Perfect for hosting all types of events such as walking dinner, seminar, fashion show and of course music and fashion show! Whether you are an event agency or working on a private event, we aim to make your event successful!
Let’s get together this 28th of May and do the Lion Challenge against ALS!