A day dedicated to “kidsmarketing” at the Wild Gallery ? It was Viacom’s choice for the Viacom Kids Insights Day event ! On this occasion, event agency Smile invaded the place to offer a creative event. Flexible to your wishes, the Wild Gallery can bring life to every idea.
The program: playful activities and presentations about the trends in marketing aimed at children. There were 75 publicity and marketing professionals of Flanders and Wallonia to enjoy it.
To entertain these adult children, the agency profited from the Wild Gallery’s neutrality to build a genuine kids’ universe: zones with plastic colored balls, fluorescent wristbands, balloons floating from the ceiling and even bags of candy to compose.
As icing on the cake, the event hosted the TV channel for kids, Nickelodeon, which is well-known in the Belgian landscape. Between the presentations, guests were invited to have a drink in a bar area put up on a grass carpet and decorated with plants. To overwhelm your taste buds, the caterer Raf Verstraete was present.
Smile is a special event agency because of its marked taste for nature: it reminds one of outdoor events. Thanks to its original concept, this agency organizes weddings, garden parties but also product launches, staff parties, meetings around a campfire… Their slogan: “We are here to make you smile”.